We encompass a unique set of skills which combine real-life commercial experience, design creativity, technical capability, and years of successful training development and delivery.
For 15 years we have been in the specialist field of designing interactive, competitive
simulation games.
The nature of these games has developed in terms of the commercial environments simulated. In parallel, we have steadily honed the participants' experience for successful embedding and application of the learning back on the job.
Our designs are aimed at creating interactivity, competitiveness and "wow" that engages and motivates participants. Often simulations from other firms are not training tools but management planning tools that replicate process steps. Not ours! Our own commercial experiences give us the ability to build and run games that accurately portray the business world in which the user companies operate. We have depth of understanding in the functions of sales, customer & category management, marketing, retailing, finance, supply chain and purchasing.
We develop and refine the course content that surrounds the game activity such that one reinforces the other. A course typically integrates the simulation with role-plays, discussion, exercises and skill tips.